What each title needs from you, sorted by priority.

Pre-warning the team — I'm flagging this up to Davide for the call on the BL4 Mad Ellie SP1 (Story Pack 1: Mad Ellie and the Vault of the Damned) Phase 2 paid surge. D30 came in at 9.8% on the launch cohort, under our 14% gate. Top of funnel looks healthy (1,840/day wishlist velocity, 82% reviews, Switch 2 C4SH the Rogue reveal cuts pulling well on social) so the read is leaky bucket not awareness — pushing more paid into a cohort that isn't sticking burns budget without compounding, especially with the Whispering Glacier endgame content beat window still 3 weeks out. What I'm recommending in the brief to Davide: 1) Hold the $180K Phase 2 tranche until Patch 1.2 ships 2) Engineering + Game Team flagged the retention work (loot tuning, mission flow) — confirming with their producer 3) Re-measure D30 on the next cohort post-patch (target June 12) 4) If the gate clears, re-enter Phase 2 timed to the Whispering Glacier endgame content beat window — Heaven Media briefed and ready to resume planning Sharing here so we're aligned before the decision lands. Will update once Davide confirms direction. Flag anything urgent.

Low-priority but accumulating — flagging for awareness, no decision needed. BL3 'best endgame guides' content is still outranking the BL4 Mad Ellie SP1 strategy hub on long-tail queries. Old SEO residue from the BL3 endgame era — internal link decoupling never fully happened. Harlowe/Vex/C4SH the Rogue/Whispering Glacier/Mancubus Bloodtooth terms still soft. Proposing we scope a 4-week content seeding push to the Mad Ellie SP1 strategy hub paired with an internal SEO sweep to break the BL3 link signal. Owner should be Comms — looping in Marcus on the brief. No urgency, but if we don't address it the Mad Ellie SP1 hub won't earn its slot in search ahead of the Whispering Glacier endgame content beat or by the time we hit the Story Pack 2 reveal.

Hi Davide — Flagging a 48h slip on the Test of Time NA creator hero cut. Open World is blocked on the final hero asset for paid social and the Time-Tested Civs multiplayer premiere pre-roll (May 28 — PotatoMcWhiskey + ursagaming + Boesthius + Quill18 doing the 4-player Fractal Continent showcase). Brand Creative committed EOD today; I'm chasing and have not yet seen the cut. Two paths if it doesn't land: 1) Asset lands EOD today as planned — no impact, we proceed 2) Asset slips again — recommend we ship Open World's v2 cut from Tuesday as backup for the May 28 premiere (good enough, not great — missing the Syncretism reveal moment and the Alexander free-leader unlock) and use the Brand final cut for the May 30 Triumphs system deep-dive premieres Flagging now so you can make the call by tomorrow morning if (1) doesn't land. Happy to loop in Brand Creative lead directly if you'd prefer that route. Thanks, Alex

Heads up — packaging the Mafia: TOC creative refresh ask for Davide's June 1 GO/NO-GO on the next $120K tranche. ROAS down 22% WoW (1.87 vs 2.4 target), CPA drifted from $9.50 to $10.80 — classic top-of-funnel fatigue. D30 still 14.1% so the funnel works, this is purely a creative problem. Heaven has 3 new concepts in QA. Brand reviews Thursday. I'll roll Brand's notes into the recommendation deck for Davide by Friday so we have a clean call on June 1. Not a fire — just want everyone aligned on cadence so the refresh doesn't slip the GO date. Spending more on stale creative would be the failure mode here.

Pulling together the comms ask for Davide on 'Glutton's Gamble Encore' so we're aligned before Steam pushes the date-shift notification. Sarah confirms the stability blocker — realistic re-date July 10 (was June 5). ~65K standalone-page wishlisters will get the Steam notification the moment we update. Draft plan I'm sending up for Davide sign-off, per Sentiment Defense playbook: 1) Marcus drafts the 'what's happening / what's next / why' post for the 1hr ack window once Davide confirms new date publicly 2) Comms frames around quality, not delay — lead with stability work and the player experience win 3) Hold the planned paid surge — Heaven re-times to the July 10 window so we don't burn awareness early (paused pending Davide call) 4) Re-cut creator briefs with Open World for new dates Draft post in this channel EOD Friday for review before it goes to Davide. Flag concerns now and I'll roll them in.