Daily Standup · May 26, 2026

NA Integrated Marketing daily standup

Operations-first roll-up. Tickets are the source of truth. KPI tracking lives in KPIs.

Needs attention

P0Borderlands BL-2418 Mad Ellie SP1 — Sustain Window (Jun–Aug)Phase 2 paid surge held for Davide GO/NO-GO · 5d held

P0Mafia: The Old Country MAF-987 Mafia: TOC Q2 Sustain PushCreative refresh in QA — GO/NO-GO Jun 1 · 6d held

P0Tiny Tina's Wonderlands WND-1782 Glutton's Gamble Encore — DLC DropDLC slipped to Jul 10 — engineering stability · 8d held

P0Sid Meier's Civilization CIV-1934 Confirm Test of Time hero-cut handoff path (Brand final vs Open World v2)Sid Meier's Civilization · May 26 · Alex Akiyama

Today's calls4

9:30 AMPrep ready
NA Integrated weekly sync
Week-of-May-26 priorities, BL4 Phase 2 hold status, Wonderlands comms timeline
Standup brief is the pre-read
11:00 AMPrep outstanding
Open World check-in (Test of Time creator wrap)
Hero cut handoff path + Thu May 28 Time-Tested Civs multiplayer premiere prep (PotatoMcWhiskey + ursagaming + Boesthius + Quill18)
Awaiting Brand Creative cut before this call
CIV-1934
2:00 PMPrep ready
Davide pre-brief — Mafia: TOC Jun 1 tranche
ROAS readout + Heaven refresh concept walkthrough
Pre-read packet on TKT MAF-1010
MAF-1010
3:30 PMPrep ready
Heaven Media — BL4 Mad Ellie SP1 Phase 2 pause confirmation
Confirm Phase 2 paid is paused, no refresh kickoff until Davide call Jun 5
Marketing Mgr II owns
BL-2495

Today's priorities

Alex Akiyama
Chase Brand Creative for Test of Time hero cut handoff (48h late). Loop in Open World by 2pm if not received.
CIV-1934
Alex Akiyama
Finalize Wonderlands re-announce draft with Marcus; route to Davide for Fri EOD sign-off.
WND-1782
Marketing Mgr II
Heaven Media Mad Ellie SP1 pause-brief: confirm Phase 2 paid is paused pending Davide call (Whispering Glacier endgame content beat window), no creative refresh kickoff.
BL-2418
Alex Akiyama
Mafia: TOC. Package Heaven's 3 refresh concepts + ROAS readout for Davide pre-read ahead of Jun 1 call.
MAF-987

Today's follow-ups4

To Maya Reyes (Open World)
Confirm hero-cut handoff path by EOD; default to Open World v2 backup if Brand slips again
Promised: EOD todayCIV-1934
To Marcus Lee
Sign off on Wonderlands re-announce draft v2 so it can route to Legal before Davide review
Promised: Before 1 PMWND-1782
To Heaven Media
Send the BL4 Phase 2 pause-brief in writing so they can hold their CPMStar booking
Promised: EOD todayBL-2495
To Davide Detta
Submit Wonderlands re-announce draft for sign-off by EOD Fri May 29
Promised: By Fri May 29WND-1782

Pending decisions4

Mafia: The Old Country

Approve next $120K Mafia: TOC creative refresh tranche

Awaiting

Owner: Davide DettaBy: Jun 1Tranche: $120K

·Heaven 3 refresh concepts (Brand QA Thu May 28)
·ROAS readout (ready, packaged on MAF-1010)

Trace to source signal MAF-1010

Borderlands

Release BL4 Mad Ellie SP1 Phase 2 paid surge ($180K) — Whispering Glacier endgame content beat window

Held

Owner: Davide DettaBy: Jun 5Tranche: $180K

·D30 retention re-measure on Patch 1.2 cohort (Jun 12)
·Heaven Phase 2 pause-brief confirmation (today)

Trace to source signal BL-2495

Tiny Tina's Wonderlands

Sign off Wonderlands DLC re-announce comms (Jul 10 re-date)

Awaiting

Owner: Davide DettaBy: May 29

·Marcus Lee draft v2 (in progress, due before 1 PM today)
·Legal copy review (after Marcus sign-off)

Trace to source signal WND-1782

Sid Meier's Civilization

Confirm Test of Time hero-cut handoff path (Brand final vs Open World v2)

Decide today

Owner: Alex AkiyamaBy: May 26

·Brand Creative hand-off by EOD today
·Default backup: Open World v2 cut (in hand)

Trace to source signal CIV-1934

Yesterday close-out

Yesterday (Mon May 25): 6 tickets closed on time. One slipped: Brand Creative hero cut for Civ VII paid social (now 48h late, see today's priorities).

Slipped

Lock Test of Time NA creator hero cut: paid social + Time-Tested Civs multiplayer premiere pre-roll

Brand Creative resource conflict; 48h late · now due May 26

CIV-1934

Blockers

Tiny Tina's WonderlandsDLC re-date locked to Jul 10 — comms cannot ship until Davide signs the re-announce draft.
Needs Davide Detta by May 29
BorderlandsMad Ellie SP1 Phase 2 surge held pending Patch 1.2 + D30 re-measure Jun 12. No paid kickoff (Whispering Glacier endgame content beat window) until Davide call Jun 5.
Needs Davide Detta by Jun 5
Sid Meier's CivilizationHero cut from Brand Creative — 48h late, blocks paid social + Time-Tested Civs multiplayer premiere pre-roll Thu May 28.
Needs Brand Creative by May 26

New tickets opened yesterday3

P1
Heaven Phase 2 surge pause-briefBorderlands
Source: alex self assigned
BL-2495
P2
Heaven refresh concepts QA pre-read packet for DavideMafia: The Old Country
Source: from heaven email
MAF-1010
P1
Community ack window monitoring (1hr post re-announce)Tiny Tina's Wonderlands
Source: from zoom transcript
WND-1815

This week’s cadence

May 25–May 3110 blocked

6 of 21 committed tickets done29%

Done this week6

Due this week11

Carried over4

Open portfolio board →

Portfolio health roll-up · generated by Claude

Tue May 26. 5 titles on track, 2 at risk (BL4 Mad Ellie SP1, Mafia: TOC sustain), 1 blocked (Wonderlands DLC). This week the desk is coordinating BL4 Mad Ellie SP1 Phase 2 surge GO/NO-GO for Davide (Jun 5, timed to the Whispering Glacier endgame content beat window), the Wonderlands delay re-announce (sign-off owed Fri), Mafia creative refresh (Davide call Jun 1), and the Civ VII Test of Time launch tail.

On track5

At risk2

Blocked / delayed1

Tiny Tina's Wonderlands

By title · next milestone

BorderlandsAt risk

launch push

Next: Mad Ellie SP1 Phase 2 Paid Surge (Whispering Glacier endgame content beat window) — GO/NO-GO (Davide)

Jun 5

Sid Meier's CivilizationOn track

post launch

Next: Test of Time NA Creator Push — Time-Tested Civs multiplayer premiere live

May 28

Mafia: The Old CountryAt risk

sustain scale

Next: Q2 Creative Refresh — GO/NO-GO (Davide)

Jun 1

XCOMOn track

catalog

Next: 30th Anniversary Bundle — Steam page refresh live

Sep 8

BioShockOn track

pre launch

Next: Reveal window prep — narrative control SEO sweep complete

Jul 15

Tiny Tina's WonderlandsDelayed

post launch

Next: Glutton's Gamble Encore — community comms re-announce (Davide sign-off)

May 29

HomeworldOn track

sustain scale

Next: Anniversary Content Update — launch

Jun 28

Risk of RainOn track

post launch

Next: Seekers of the Storm Free Weekend — kickoff

Aug 8

Execution flags

3 this week

medium
Test of Time NA creator follow-up at risk: Brand creative slipped 48hSid Meier's Civilizationproduction
Open World blocked on final hero cut for paid social and Time-Tested Civs multiplayer premiere pre-roll (May 28, PotatoMcWhiskey + ursagaming + Boesthius + Quill18). Asset owner: Brand Creative. Committed EOD today; not yet in hand.
ActionChasing Brand for EOD handoff. If it slips again: escalation drafted to Davide with two paths. (1) wait for final Brand cut, (2) ship Open World v2 from Tuesday as backup. Asking for the call by tomorrow AM if needed.
high
Wonderlands DLC delayed 5 weeks: 65K wishlisters on standalone pageTiny Tina's Wonderlandsproduction
Engineering stability blocker. Steam date-shift notification fires when we update the page. Per Sentiment Defense playbook: framing must lead with quality, not delay.
ActionCoordinating draft re-announce post with Marcus (Community Lead) for Davide sign-off EOD Friday. 1hr ack window once new date confirmed publicly. Heaven re-timing paid surge to July window: held until Davide signs.
low
Narrative drift: BL3 endgame coverage still ranking ahead of BL4 Mad Ellie SP1 pagesBorderlandsexecution
SEO residue from old BL3 'best endgame guides' content outranking the BL4 Mad Ellie SP1 strategy hub on long-tail queries (Harlowe/Vex/C4SH the Rogue/Whispering Glacier/Mancubus Bloodtooth terms still soft). Not urgent but accumulating ahead of the Whispering Glacier endgame content beat.
ActionDrafted brief for #2k-na-integrated proposing 4-week content seeding push + internal SEO link decoupling. Looping Comms in for ownership. Flagging for your awareness: no decision needed.

2 KPI signals filtered out — metric flags live in KPIs, not the standup.

View KPI alerts

Suggested escalations

Invoice action required5 invoices · $141K total

Full ledger

Past due

$13KTiny Tina's WonderlandsGaming World Media · INV-GWM-010211d overdueBudget
$43KBorderlandsHeaven Media · INV-HVN-04214d overdueBudget

Due this week

$9KSid Meier's CivilizationHarbor · INV-HBR-0029due May 28Budget
$68KSid Meier's CivilizationOpen World · INV-OPW-0233due May 29Budget
$9KSid Meier's CivilizationLurkit · INV-LRK-0078due Jun 2Budget

Active campaign burn · May 26 to Jun 1

$177K spent of $217K committed

Borderlands

BL4 Mad Ellie SP1 sustain (Phase 1)

On pace

$71K/ $95K committed

Phase: ExecutionOwner: Marketing Mgr II

Phase 1 always-on holds. Phase 2 $180K surge frozen pending Davide Jun 5.

View budget + invoices

Sid Meier's Civilization

Civ VII Test of Time NA launch tail

Near cap

$58K/ $62K committed

Phase: ExecutionOwner: Alex Akiyama

Burning ahead of plan on creator boost; Time-Tested Civs multiplayer premiere Thu absorbs the rest.

View budget + invoices

Mafia: The Old Country

Mafia: TOC Q2 sustain push

On pace

$42K/ $48K committed

Phase: ExecutionOwner: Alex Akiyama

Current tranche tail. Next $120K tranche is the Jun 1 decision.

View budget + invoices

Tiny Tina's Wonderlands

Glutton's Gamble Encore (re-time)

Held

$0/ $0 committed

Phase: PlanningOwner: Alex Akiyama

Paid surge re-timing to July window held until Davide signs re-announce.

View budget + invoices

Risk of Rain

RoR2 Seekers Free Weekend ramp

On pace

$5K/ $12K committed

Phase: PlanningOwner: Marketing Mgr II

CreatorIQ shortlist + Lurkit quest setup; main spend lands Aug 1.

View budget + invoices

Cashflow · invoices & vendor commitments

As of May 26, 2026

Past due

$55K

2 invoices

Due next 7 days

$86K

3 invoices

Due next 30 days

$255K

11 invoices

Committed forward

$404K

All open invoices + scheduled

Past dueTiny Tina's WonderlandsGaming World Media
Glutton's Gamble Encore (re-time)
March awareness layer. AP holds: cancellation credit memo expected against July re-time. Alex to chase Marcus.
INV-GWM-0102· PO PO-2026-433· Net-30
$13K
Due May 15
11d overdue
Past dueBorderlandsHeaven Media
BL4 Mad Ellie SP1 sustain (Phase 1)
Phase 1 media buy reconciliation. AP flagged: missing matched receipts on $4.2K line; Marketing Mgr II chasing.
INV-HVN-0421· PO PO-2026-441· Net-30
$43K
Due May 22
4d overdue

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