2K BeatBoard
KPIs

Per-franchise KPI tracker

Phase gates, leading indicators, and trend by franchise. Metric flags that need attention live here. Execution consequences (holds, tranches, decisions) surface in the standup's pending decisions panel.

  • high
    BL4 Mad Ellie SP1 leaky bucket: D30 9.8% under 14% gateBorderlands

    Top of funnel fine (1,840/day wishlist on Mad Ellie and the Vault of the Damned standalone page, 82% reviews). This is a retention problem, not awareness. Pushing more paid into a cohort that isn't sticking burns budget — especially with Whispering Glacier endgame content beat still 3 weeks out.

    ActionFlagging for Davide. Recommend Phase 2 $180K surge hold. Hand-off plan to Heaven: pause brief, re-measure D30 on Patch 1.2 cohort (target Jun 12), unlock spend if gate clears in time for the Whispering Glacier window. Drafted Slack pre-warning to #borderlands-sp1.

  • medium
    Mafia: TOC Q2 sustain: paid creative fatigue, ROAS down 22% WoWMafia: The Old Country

    CPA drifted $9.50 to $10.80. D30 funnel fine: top of funnel is the issue. Heaven has 3 new creative concepts in QA.

    ActionTracking for Davide GO/NO-GO Jun 1 on next $120K tranche. Brand reviews refresh concepts Thursday; will package recommendation for your call by Friday. No action needed this week.

Borderlands · phase: launch push

Mad Ellie SP1 Phase 2 Paid Surge (Whispering Glacier endgame content beat window) — GO/NO-GO (Davide)

Next milestone: 2026-06-05
Gate at risk

D30 retention 9.8% vs 14% gate. Flagged for Davide — recommending Phase 2 surge hold (Whispering Glacier endgame content beat window) pending Patch 1.2 + D30 re-measure. Heaven Media pre-warned.

KPIs clearing
2/ 4
At risk / missing
2
Budget remaining
$730Kof $1850K
Trend · D7 retention (last 14 days)
**Next:** June 5. Davide GO/NO-GO on BL4 Mad Ellie SP1 Phase 2 paid surge — timed to the Whispering Glacier endgame content beat window. D30 retention 9.8% vs 14% gate is the blocker. Top-line still strong (82% reviews, 1840/day wishlist velocity on Mad Ellie and the Vault of the Damned standalone page). Flagging for Davide: recommend Phase 2 surge hold until Patch 1.2 ships and we re-measure D30 cohort Jun 12. Heaven Media pre-warned, brief is paused. Creator activation closed clean (Gamesight-organized program, 71-creator SP1 launch tier drawn from the 1,200-creator BL4 advocacy pool: Shroud, Summit1G, LIRIK, TheBurntPeanut anchor co-op vault stream produced by Open World + 67 Gamesight-seeded earned wave, @TotallyTubularJonathan-style narrative VoDs leading the long-tail mix), Switch 2 C4SH the Rogue reveal cuts performing strongly on social, no breakage on codes.

Acquisition1

Wishlist velocity (daily)
1,840
Target: ≥ 1,500

Retention2

D7 retention
26.4%
Target: ≥ 28%
D30 retention
9.8%
Target: ≥ 14%

Sentiment1

Review score
82%
Target: ≥ 80%