Budgets
Quarterly P&L — plan vs actual
Manager-track view: I read variance against the canonical Marketing Finance Excel and the underlying Jira ticket + vendor invoice payload. I do not authorize spend tranches — those are Davide GO/NO-GOs.
System of record: Quarterly P&L rollups are sourced from the canonical Finance Excel (NA_Integrated_Marketing_FY26_PnL.xlsx, maintained by Marketing Finance) and reconciled monthly against Jira ticket attachments + vendor invoices. The dashboard reads a snapshot; it does not authorize spend or replace the system of record.
Plan
$2.64M
Actual to date
$1.49M
Projected
$2.42M
Variance %
-8.3%
Headline: Tracking -8.3% under plan at projected close. Two big holds drive the variance: Mad Ellie SP1 Phase 2 surge ($180K held pending Davide call) and Mafia: TOC $120K creative tranche (held pending June 1 GO/NO-GO). Wonderlands GG Encore slip from June 5 → July 10 also pushes $130K into Q3.
Variance by title
| Title | Plan | To date | Projected | Variance $ | Variance % | Trend |
|---|---|---|---|---|---|---|
| Civilization Test of Time free update launched May 19, NA creator campaign in execution. Brand Creative hero cut slip drove some replan cost. Tracking +$70K over plan. | $850K | $590K | $920K | +$70K | +8.2% | |
| Borderlands Mad Ellie SP1 sustain Phase 1 landed clean. Phase 2 $180K paid surge HELD pending Davide Jun 5 call (D30 9.8% vs 14% gate). If gate clears post-Patch-1.2, spend re-enters in Whispering Glacier endgame content beat window; if not, full $180K pushes into Q3. | $560K | $360K | $410K | $-150000 | -26.8% | |
| Mafia: The Old Country ROAS down 22% WoW on Q2 sustain. $120K next tranche HELD pending Davide June 1 GO/NO-GO on Heaven refresh concepts. If GO, spend lands Jun-Jul; if NO-GO, full $120K re-plans into Q3 refresh window. | $420K | $240K | $300K | $-120000 | -28.6% | |
| Wonderlands Glutton's Gamble Encore slipped June 5 → July 10 on engineering stability blocker. Heaven paid surge re-timed to July — $130K shifts to Q3. GWM March layer credit memo also flowing. | $280K | $110K | $150K | $-130000 | -46.4% | |
| BioShock Harbor MSA close still pending — quest config releases Q2 only if Legal closes by Jun 1. | $100K | $38K | $95K | $-5000 | -5.0% | |
| XCOM | $85K | $41K | $82K | $-3000 | -3.5% | |
| Homeworld | $95K | $52K | $93K | $-2000 | -2.1% | |
| Risk of Rain Free Weekend (Aug 8) ramp shifted heavier than planned — CPMStar awareness flight + CreatorIQ shortlist build accelerated. Big chunk lands Jul. Likely needs replan into Q3. | $250K | $54K | $370K | +$120K | +48.0% |
Under plan Over plan·Bar centered at plan. Cap +/-50%.
Top variance drivers
- Risk of Rain+48.0% (+$120K)Free Weekend (Aug 8) ramp shifted heavier than planned — CPMStar awareness flight + CreatorIQ shortlist build accelerated. Big chunk lands Jul. Likely needs replan into Q3.
- Wonderlands-46.4% ($-130000)Glutton's Gamble Encore slipped June 5 → July 10 on engineering stability blocker. Heaven paid surge re-timed to July — $130K shifts to Q3. GWM March layer credit memo also flowing.
- Mafia: The Old Country-28.6% ($-120000)ROAS down 22% WoW on Q2 sustain. $120K next tranche HELD pending Davide June 1 GO/NO-GO on Heaven refresh concepts. If GO, spend lands Jun-Jul; if NO-GO, full $120K re-plans into Q3 refresh window.
- Borderlands-26.8% ($-150000)Mad Ellie SP1 sustain Phase 1 landed clean. Phase 2 $180K paid surge HELD pending Davide Jun 5 call (D30 9.8% vs 14% gate). If gate clears post-Patch-1.2, spend re-enters in Whispering Glacier endgame content beat window; if not, full $180K pushes into Q3.
Recent vendor invoices (from ticket attachments)
Cross-ticket invoice register. Each row is a vendor invoice attached to an operational Jira ticket, with PO + amount cross-linked to the invoices table.
| Filename | Ticket | PO | Amount | Uploaded | Notes |
|---|---|---|---|---|---|
| GWM_credit_memo_INV-GWM-0102_GGEncore_re-time.pdf | WND-1782 | PO-2026-433 | $-12500 | May 24 | Credit memo expected against July re-time. AP holds open. |
| Lurkit_Invoice_INV-LRK-0078_CivVII_TestOfTime_quest_May2026.pdf | CIV-1941 | PO-2026-470 | $9K | May 19 | |
| Heaven_Media_Invoice_INV-HVN-0428_Mafia_Q2_sustain_May2026.pdf | MAF-987 | PO-2026-455 | $54K | May 10 | |
| Heaven_Media_Invoice_INV-HVN-0421_BL4_MadEllie_Phase1_Apr2026.pdf | BL-2495 | PO-2026-441 | $43K | Apr 22 | Past-due. AP flagged: missing matched receipts on $4.2K line. Marketing Mgr II chasing. |
Attachments index
19 files attached across 8 tickets. Demonstrates the ticket-as-system-of-record pattern — invoices, SOWs, briefs, and deliverables live on the ticket they relate to.
brief4vendor invoice4sow3spreadsheet2creative master1cohort export1deck1contract1screenshot1qa notes1
As of May 26, 2026 · FY2026