2K BeatBoard
All titles

Borderlands

At riskPhase · launch push

Next milestone: Mad Ellie SP1 Phase 2 Paid Surge (Whispering Glacier endgame content beat window) — GO/NO-GO (Davide) · Jun 5, 2026

Today's read · Claude

**Next:** June 5. Davide GO/NO-GO on BL4 Mad Ellie SP1 Phase 2 paid surge — timed to the Whispering Glacier endgame content beat window. D30 retention 9.8% vs 14% gate is the blocker. Top-line still strong (82% reviews, 1840/day wishlist velocity on Mad Ellie and the Vault of the Damned standalone page). Flagging for Davide: recommend Phase 2 surge hold until Patch 1.2 ships and we re-measure D30 cohort Jun 12. Heaven Media pre-warned, brief is paused. Creator activation closed clean (Gamesight-organized program, 71-creator SP1 launch tier drawn from the 1,200-creator BL4 advocacy pool: Shroud, Summit1G, LIRIK, TheBurntPeanut anchor co-op vault stream produced by Open World + 67 Gamesight-seeded earned wave, @TotallyTubularJonathan-style narrative VoDs leading the long-tail mix), Switch 2 C4SH the Rogue reveal cuts performing strongly on social, no breakage on codes.

Phase gate · D30 retention:9.8%/ ≥ 14%at risk
Phase-gate blocker
D30 retention 9.8% vs 14% gate. Flagged for Davide — recommending Phase 2 surge hold (Whispering Glacier endgame content beat window) pending Patch 1.2 + D30 re-measure. Heaven Media pre-warned.

Slack digest · Claude across 3 channels

3 messages · 1 flagged for action · synthesized May 26, 12:00 AM
D30 under gate — Phase 2 surge is paused and waiting on Davide's call

Every channel is converging on the same decision: Mad Ellie SP1's D30 cohort is at 9.8% against a 14% gate, so Tomás is recommending the Phase 2 paid surge hold until Patch 1.2 lands and the cohort re-measures. Heaven Media has paused paid, Gamesight is holding the creator seeding brief, and everyone is deliberately not firing spend against a paused layer. This is the cleanest example of the team self-coordinating around a gate — but the GO/NO-GO itself is Davide's, briefed June 5, timed to the Whispering Glacier endgame content beat window.

Needs you
  • Phase 2 paid surge is held pending Patch 1.2 + D30 re-measure — escalation drafted for Davide's June 5 GO/NO-GO.BL-2418
By channel
  • borderlands-sp11 msg · 1 flagged
    SP1 launch + KPI tracking

    D30 at 9.8% vs 14% gate. Tomás recommends holding Phase 2 surge until Patch 1.2; drafting the brief for Davide.

  • bl4-creators1 msg
    Creator advocacy (Gamesight program)

    1,200-creator pool warm, 340 confirmed for the Whispering Glacier beat. Seeding brief held until Tomás's D30 call so codes don't fire against paused paid.

  • vendor-heaven-media1 msg
    Lead UA agency (Heaven Media)

    Phase 1 paid landed clean — Spark Ads 22% above benchmark CTR. Phase 2 paused per the D30 call; brief refresh held until the gate clears.

d7 retention pct
26.4
Target 28
d30 retention pct
9.8
Target 14
review score pct
82
Target 80
wishlist velocity daily
1,840
Target 1,500

Internal collaborators · this title

Aggregated across 1 featured beat on Borderlands
Marketing owner
Alex Akiyama
  • Product / Post-Launch ContentInternal
    Patch 1.2 ship + D30 re-measure
    Responsible for · this cycle
    • ·Patch 1.2 ship date confirmation(Mad Ellie SP1 — Sustain Window (Jun–Aug))
    • ·D30 cohort re-measure (target Jun 12)(Mad Ellie SP1 — Sustain Window (Jun–Aug))
    Delivers to
    Alex Akiyama (Davide pre-read)
  • Performance MarketingInternal
    Phase 2 paid buy oversight
    Responsible for · this cycle
    • ·Spend pacing(Mad Ellie SP1 — Sustain Window (Jun–Aug))
    • ·ROAS/CPA monitoring(Mad Ellie SP1 — Sustain Window (Jun–Aug))
    Depends on
    Heaven brief unlock
    Delivers to
    Alex Akiyama
Standard partner functions · not engaged on featured beats this cycle
Brand CreativeCommunity LeadLegalEngineering

Vendors on this title

Open World
12 tickets
Lead creator agency — NA Test of Time creator campaign + Time-Tested Civs multiplayer premiere production (PotatoMcWhiskey + ursagaming + Boesthius + Quill18, May 28) + Triumphs system deep-dive premieres (May 30) + 38 Civ-native earned seeds
Heaven Media
9 tickets
Lead UA for the BL4 Mad Ellie SP1 sustain window (Phase 2 paid surge held pending D30, timed to Whispering Glacier endgame content beat window)
Gaming World Media
4 tickets
Owned-media amplification — Jake Lucky / Deadlock Intel coverage in Test of Time launch week
CPMStar
3 tickets
In-game placement schedule for BL4 Mad Ellie SP1 sustain window (Jun–Aug)
Xsolla x Rainmaker
2 tickets
Affiliate storefronts for Mad Ellie SP1 cosmetic + Vault Hunter Pack (Super Deluxe Edition) post-launch monetization
Gamesight
6 tickets
Program-of-record for the BL4 creator advocacy ecosystem — 1,200 active creators vetted from 5,300+ applications, 4,500+ pieces of creator content shipped to date. Mad Ellie SP1 71-creator launch tier was drawn from this pool (Jennifer Zall, Director Creator Strategies, with Joshua Maresca, 2K Sr Mgr Influencer/Creator Marketing). Philosophy: advocacy partnerships, not transactional buys. @TotallyTubularJonathan one of the named narrative VoD anchors.