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Sid Meier's Civilization

On trackPhase · post launch

Next milestone: Test of Time NA Creator Push — Time-Tested Civs multiplayer premiere live · May 28, 2026

Today's read · Claude

**Next:** May 28. Time-Tested Civs multiplayer premiere live (Open World production: PotatoMcWhiskey + ursagaming + Boesthius + Quill18, 4-player Fractal Continent showcase). Test of Time free update one week in (shipped May 19, all platforms — PS5/PS4/Xbox Series X|S/Xbox One/Switch/Switch 2/PC/Mac/Linux): 87% reviews trending up, peak CCU 102K (above 95K target), D7 retention 33.6%. Free Alexander leader unlock landing well in the 4X community. One coordination drag: Brand hero cut for paid social and the premiere pre-roll is 48h late to Open World. Chasing Brand for EOD handoff today; backup is Open World v2 cut from Tuesday. Escalation draft to Davide queued if it slips again.

Phase gate · Review score (rolling 7d):87%/ ≥ 85%on track

Slack digest · Claude across 4 channels

5 messages · 4 flagged for action · synthesized May 26, 12:00 AM
Launch holding strong — creator premiere is the only live coordination thread

Test of Time is the healthiest title in the portfolio right now: sentiment is climbing (87% Steam, r/civ rallying), the Discord AMA passed with zero flashpoints, and the Lurkit quest is beating its cost ceiling. The one thing that actually needs a person is a scheduling decision — Open World moved the Time-Tested Civs multiplayer premiere to May 28, and the brand hero cut slipped, so the production thread needs a call on sequencing. Nothing here is escalation-grade; it's coordination, not risk.

Needs you
  • Confirm whether the Triumphs deep-dive solo VoDs move with the May 28 multiplayer premiere or split to a second day (Open World waiting on Alex).CIV-1934
By channel
  • civ-vii-launch2 msg · 2 flagged
    Product + KPI launch war room

    Sentiment and review-score signals trending up; comms pulling a sentiment slide for the exec roll-up. Lurkit quest extended through the weekend to ride the premiere halo.

  • 2k-na-integrated1 msg · 1 flagged
    Cross-title NA marketing standup

    Brand hero cut for NA paid social slipped to QA; tracking to land with Open World same day. Workflow audit owed.

  • vendor-open-world1 msg · 1 flagged
    Creator agency coordination (Open World)

    Premiere date moved to May 28; agency needs a call on whether the Triumphs deep-dive VoDs run same-day or split.

  • civ-community1 msg
    Community / Discord sentiment

    AMA recap clean — 1,400 live, the pre-emptive FAQ defused the bad-faith threads before they formed.

review score pct
87
Target 85
ccu peak
102,400
Target 95,000
d7 retention pct
33.6
Target 32
sentiment positive share pct
74
Target 70

Internal collaborators · this title

Aggregated across 1 featured beat on Sid Meier's Civilization
Marketing owner
Alex Akiyama
  • Brand CreativeInternal
    Hero cut + paid social masters
    Responsible for · this cycle
    • ·Test of Time hero cut (60s + 30s + 15s) — Time-Tested Civs + Triumphs + Alexander free leader(Test of Time NA Creator Campaign + Time-Tested Civs Multiplayer Premiere)
    • ·Paid social adapt set (cross-platform: PS5/PS4/Xbox Series X|S/Xbox One/Switch/Switch 2/PC/Mac/Linux)(Test of Time NA Creator Campaign + Time-Tested Civs Multiplayer Premiere)
    • ·Multiplayer premiere pre-roll cut(Test of Time NA Creator Campaign + Time-Tested Civs Multiplayer Premiere)
    Delivers to
    Open World, Performance Marketing
  • Performance MarketingInternal
    Paid social + pre-roll buy
    Responsible for · this cycle
    • ·Paid social flight (May 26 launch, cross-platform parity)(Test of Time NA Creator Campaign + Time-Tested Civs Multiplayer Premiere)
    • ·Pre-roll buy ahead of Time-Tested Civs multiplayer premiere(Test of Time NA Creator Campaign + Time-Tested Civs Multiplayer Premiere)
    Depends on
    Brand Creative paid social adapt set
    Delivers to
    Gamesight (attribution)
Standard partner functions · not engaged on featured beats this cycle
Product / Post-Launch ContentCommunity LeadLegalEngineering

Vendors on this title

Open World
12 tickets
Lead creator agency — NA Test of Time creator campaign + Time-Tested Civs multiplayer premiere production (PotatoMcWhiskey + ursagaming + Boesthius + Quill18, May 28) + Triumphs system deep-dive premieres (May 30) + 38 Civ-native earned seeds
Gaming World Media
4 tickets
Owned-media amplification — Jake Lucky / Deadlock Intel coverage in Test of Time launch week
Lurkit
2 tickets
Performance quest live — hours-watched payout, 8K hours D1–D3
Gamesight
6 tickets
Program-of-record for the BL4 creator advocacy ecosystem — 1,200 active creators vetted from 5,300+ applications, 4,500+ pieces of creator content shipped to date. Mad Ellie SP1 71-creator launch tier was drawn from this pool (Jennifer Zall, Director Creator Strategies, with Joshua Maresca, 2K Sr Mgr Influencer/Creator Marketing). Philosophy: advocacy partnerships, not transactional buys. @TotallyTubularJonathan one of the named narrative VoD anchors.
CreatorIQ
1 tickets
Shortlist 40 micro/nano FPS-adjacent creators for Free Weekend (delivery Friday)