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Mafia: The Old Country

At riskPhase · sustain scale

Next milestone: Q2 Creative Refresh — GO/NO-GO (Davide) · Jun 1, 2026

Today's read · Claude

**Next:** June 1. Davide GO/NO-GO on next $120K creative tranche. Classic top-of-funnel fatigue: ROAS 1.87 vs 2.4 target (-22% WoW), CPA drifted $9.50 to $10.80. D30 holding at 14.1% so funnel itself is fine. Heaven has 3 refresh concepts in QA, Brand reviews Thursday. Tracking for your call Jun 1. No action needed from you today.

Phase gate · ROAS (rolling 7d):1.87/ ≥ 2.4at risk
Phase-gate blocker
Creative fatigue: ROAS 1.87 vs 2.4 target (-22% WoW). Heaven refresh in Brand QA Thursday. Tracking for Davide GO/NO-GO June 1 on next $120K tranche.

Slack digest · Claude across 1 channel

1 message · 1 flagged for action · synthesized May 26, 12:00 AM
Creative fatigue — refresh in QA, GO/NO-GO June 1

The Old Country sustain push is showing creative fatigue (ROAS 1.87 vs 2.4 target), and the response is already in motion: Heaven has three refresh concepts in QA with a brand review Thursday and a realistic GO/NO-GO of June 1 for the next $120K tranche. The sequencing is tight — three days QA, two days traffic split — so the date depends on the brand review landing clean.

Needs you
  • Q2 creative refresh GO/NO-GO tracking for June 1 — next $120K tranche release is Davide's call.MAF-PROP-001
By channel
  • mafia-old-country1 msg · 1 flagged
    Sustain push + creative refresh (Heaven)

    Three refresh concepts in QA, brand review Thursday. Realistic GO/NO-GO June 1 — three days QA, two days traffic split.

d30 retention pct
14.1
Target 15
roas
1.87
Target 2.4
review score pct
84
Target 82
cpa usd
10.8

Internal collaborators · this title

Aggregated across 1 featured beat on Mafia: The Old Country
Marketing owner
Marketing Mgr II
  • Brand CreativeInternal
    Creative QA gatekeeper
    Responsible for · this cycle
    • ·Refresh concept QA review (Thursday)(Mafia: TOC Q2 Sustain Push)
    • ·Brand voice sign-off(Mafia: TOC Q2 Sustain Push)
    Depends on
    Heaven concept delivery
    Delivers to
    Heaven Media, Marketing Mgr II
  • Performance MarketingInternal
    Paid spend oversight
    Responsible for · this cycle
    • ·ROAS/CPA tracking(Mafia: TOC Q2 Sustain Push)
    • ·Spend pacing report for Davide pre-read(Mafia: TOC Q2 Sustain Push)
    Depends on
    Heaven flight launch
    Delivers to
    Marketing Mgr II (Davide pre-read)
Standard partner functions · not engaged on featured beats this cycle
Product / Post-Launch ContentCommunity LeadLegalEngineering

Vendors on this title

Heaven Media
9 tickets
Lead UA for the BL4 Mad Ellie SP1 sustain window (Phase 2 paid surge held pending D30, timed to Whispering Glacier endgame content beat window)
Xsolla x Rainmaker
2 tickets
Affiliate storefronts for Mad Ellie SP1 cosmetic + Vault Hunter Pack (Super Deluxe Edition) post-launch monetization
Gamesight
6 tickets
Program-of-record for the BL4 creator advocacy ecosystem — 1,200 active creators vetted from 5,300+ applications, 4,500+ pieces of creator content shipped to date. Mad Ellie SP1 71-creator launch tier was drawn from this pool (Jennifer Zall, Director Creator Strategies, with Joshua Maresca, 2K Sr Mgr Influencer/Creator Marketing). Philosophy: advocacy partnerships, not transactional buys. @TotallyTubularJonathan one of the named narrative VoD anchors.