Risk of Rain

On trackPhase · post launch

Next milestone: Seekers of the Storm Free Weekend — kickoff · Aug 8, 2026

Today's read · Claude

**Next:** Aug 8. Seekers of the Storm Free Weekend kickoff (Steam Aug 8 to 11). Wishlist velocity +12% WoW heading in. This week: Lurkit quest setup brief out Wednesday, CreatorIQ shortlist of 40 micro/nano FPS-adjacent creators landing Friday. CPMStar quote on the awareness layer $4.20 CPM estimated.

Phase gate · Wishlist velocity (daily):312/ ≥ 280on track

Slack digest · Claude across 1 channel

1 message · 0 flagged for action · synthesized May 26, 12:00 AM

Free Weekend prep on rails — nothing needs you yet

Seekers of the Storm Free Weekend is in clean prep mode: CreatorIQ's shortlist of 40 micro/nano FPS-adjacent creators lands Friday, the Lurkit brief goes out Wednesday, and the CPMStar awareness quote came back at $4.20 CPM. No blockers, no decisions pending — this is a title that's simply executing to plan.

By channel

ror2-content1 msg
Free Weekend prep
CreatorIQ shortlist (40 creators) lands Friday, Lurkit brief sends Wednesday, CPMStar awareness quote at $4.20 CPM.

free weekend concurrent

n/a

Target 38,000

wishlist velocity daily

312

Target 280

conversion to paid pct

n/a

Target 18

Internal collaborators · this title

Aggregated across 1 featured beat on Risk of Rain

Marketing owner

Marketing Mgr II

Community Lead (Marcus Lee)Internal
Creator briefing + sentiment
Responsible for · this cycle
- ·Creator brief packets(Seekers of the Storm — Free Weekend (Aug 8–11))
- ·Discord build-up + ack window monitoring(Seekers of the Storm — Free Weekend (Aug 8–11))
Depends on
CreatorIQ shortlist
Delivers to
Lurkit
Performance Marketing (Tomás Vega)Internal
Quote approval + attribution
Responsible for · this cycle
- ·CPMStar quote sign-off(Seekers of the Storm — Free Weekend (Aug 8–11))
- ·Conversion measurement plan(Seekers of the Storm — Free Weekend (Aug 8–11))
Delivers to
Marketing Mgr II

Standard partner functions · not engaged on featured beats this cycle

Brand CreativeProduct / Post-Launch ContentCommunity LeadPerformance MarketingLegalEngineering

Vendors on this title

CPMStar

3 tickets

In-game placement schedule for BL4 Mad Ellie SP1 sustain window (Jun–Aug)

Lurkit

2 tickets

Performance quest live — hours-watched payout, 8K hours D1–D3

CreatorIQ

1 tickets

Shortlist 40 micro/nano FPS-adjacent creators for Free Weekend (delivery Friday)

Harbor

1 tickets

Wishlist quest platform for pre-reveal community engagement (configuring)