May 26, 2026

TL;DR

Tue May 26. 5 titles on track, 2 at risk (BL4 Mad Ellie SP1, Mafia: TOC sustain), 1 blocked (Wonderlands DLC). This week the desk is coordinating BL4 Mad Ellie SP1 Phase 2 surge GO/NO-GO for Davide (Jun 5, timed to the Whispering Glacier endgame content beat window), the Wonderlands delay re-announce (sign-off owed Fri), Mafia creative refresh (Davide call Jun 1), and the Civ VII Test of Time launch tail.

• •
  Mafia: The Old CountryApprove next $120K Mafia: TOC creative refresh trancheAwaiting

  Owner: Davide Detta · By Jun 1 · Tranche $120K
• •
  BorderlandsRelease BL4 Mad Ellie SP1 Phase 2 paid surge ($180K) — Whispering Glacier endgame content beat windowHeld

  Owner: Davide Detta · By Jun 5 · Tranche $180K
• •
  Tiny Tina's WonderlandsSign off Wonderlands DLC re-announce comms (Jul 10 re-date)Awaiting

  Owner: Davide Detta · By May 29
• •
  Sid Meier's CivilizationConfirm Test of Time hero-cut handoff path (Brand final vs Open World v2)Decide today

  Owner: Alex Akiyama · By May 26

• •
  Borderlandsdraftslack draft to #borderlands-sp1

  slack · #borderlands-sp1 · BL-2418 (P0)
• •
  Tiny Tina's Wonderlandsdraftslack draft to #wonderlands-live

  slack · #wonderlands-live · WND-1782 (P0)
• •
  Sid Meier's CivilizationdraftTest of Time NA creator hero cut — 48h slip, decision ask if it slips again

  email · Sr Manager, Global GTM, Core · CIV-1934 (P0)
• •
  Mafia: The Old Countrydraftslack draft to #mafia-old-country

  slack · #mafia-old-country · MAF-987 (P0)
• •
  Borderlandsdraftslack draft to #2k-na-integrated

  slack · #2k-na-integrated · BL-2451 (P2)
• •
  gmailWeekly Davide 1:1 — agenda for Tuesday

  Davide Detta <davide.detta@2k.com> · May 22, 8:15 AM
• •
  Sid Meier's CivilizationgmailRE: Test of Time NA hero cut — EOD ask

  Alex Akiyama <alex.akiyama@2k.com> · May 22, 11:30 AM
• •
  BioShockgmailRE: Harbor MSA — final redline

  James Whitford <james@harbor.gg> · May 13, 4:45 PM
• •
  Tiny Tina's WonderlandsgmailWonderlands DLC delay — comms language review

  Alex Akiyama <alex.akiyama@2k.com> · May 22, 1:00 PM
• •
  Mafia: The Old CountrygmailMafia: TOC June 1 GO/NO-GO — pre-brief?

  Davide Detta <davide.detta@2k.com> · May 22, 7:45 AM
• •
  Sid Meier's CivilizationslackTest of Time D2 sentiment looking strong on r/civ — top thread says 'finally the Civ VII I wanted at launch'. Steam reviews trending 87% over last 48h. @comms can we pull a sentiment slide for tomorrow's exec roll-up?

  Priya Iyer · #civ-vii-launch · May 21, 9:14 AM
• •
  Sid Meier's CivilizationslackHeads up team, PotatoMcWhiskey's schedule shifted — we can lock the 4-player Time-Tested Civs multiplayer premiere (Potato + ursagaming + Boesthius + Quill18, Fractal Continent showcase) for May 28 instead of May 30. Need confirmation on whether we move the Triumphs system deep-dive solo VoDs with them or split into two days. @alex

  Maya Reyes · #vendor-open-world · May 21, 3:42 PM
• •
  BorderlandsslackMad Ellie SP1 D30 cohort coming in at 9.8% — under our 14% gate. Recommend we hold the Phase 2 paid surge until we see Patch 1.2 land and re-measure. Drafting brief for Davide — if cohort clears we can re-enter against the Whispering Glacier endgame content beat window.

  Tomás Vega · #borderlands-sp1 · May 22, 8:03 AM
• •
  Tiny Tina's WonderlandsslackCrash repro on the encounter transition into the second arena. Reliable, can't ship June 5. Realistic new date is July 10. Looping in @marcus and @alex on comms framing.

  Sarah Wu · #wonderlands-live · May 18, 11:22 AM
• •
  Mafia: The Old CountryslackThree refresh creative concepts in QA. Brand review Thursday. Realistically GO/NO-GO June 1 — three days QA, two days traffic split. Sharing the concept boards in this thread shortly.

  Daniel Okafor · #mafia-old-country · May 19, 2:00 PM
• •
  Sid Meier's CivilizationslackLurkit Test of Time quest update: 8,200 hours watched D1–D3, 142 streamers participated across Steam + Epic. Cost-per-hour-watched landing at $0.18, well under our $0.25 ceiling. Extending the quest through the weekend to ride the Time-Tested Civs multiplayer premiere halo (Thu May 28) and the Triumphs deep-dive premieres (Sat May 30).

  Marcus Lee · #civ-vii-launch · May 22, 10:48 AM
• •
  Sid Meier's CivilizationslackBrand creative final hero cut for Test of Time NA paid social is in QA now — I have it. Tracking to land in Open World's hands by 4pm today. Sorry for the slip. Audit on the workflow is owed.

  Priya Iyer · #2k-na-integrated · May 22, 11:02 AM
• •
  Tiny Tina's WonderlandsslackGlutton's Gamble Encore date slip: 65K standalone wishlisters get a Steam notification when we move the date, so the comms framing matters. Drafting the re-announce now — leading with the why (stability over a rushed drop) and a concrete July 10 target. Need Davide sign-off before it goes out EOD Friday.

  Marcus Lee · #wonderlands-community · May 19, 9:05 AM
• •
  Sid Meier's CivilizationtranscriptCiv VII Test of Time — Launch Retro

  May 21, 2026 · 47 min · 5 extracted tickets
• •
  BorderlandstranscriptBorderlands 4 Story Pack 1: Mad Ellie and the Vault of the Damned — Launch Readiness Check

  Mar 24, 2026 · 52 min · 5 extracted tickets
• •
  Mafia: The Old CountrytranscriptMafia: The Old Country — NA Sustain Strategy

  May 15, 2026 · 32 min · 2 extracted tickets
• •
  Tiny Tina's WonderlandstranscriptWonderlands DLC Slip — Mitigation Plan

  May 18, 2026 · 28 min · 2 extracted tickets

• 9:30 AM
  NA Integrated weekly syncPrep ready

  Week-of-May-26 priorities, BL4 Phase 2 hold status, Wonderlands comms timeline
• 11:00 AM
  Open World check-in (Test of Time creator wrap)Prep outstanding

  Hero cut handoff path + Thu May 28 Time-Tested Civs multiplayer premiere prep (PotatoMcWhiskey + ursagaming + Boesthius + Quill18)
• 2:00 PM
  Davide pre-brief — Mafia: TOC Jun 1 tranchePrep ready

  ROAS readout + Heaven refresh concept walkthrough
• 3:30 PM
  Heaven Media — BL4 Mad Ellie SP1 Phase 2 pause confirmationPrep ready

  Confirm Phase 2 paid is paused, no refresh kickoff until Davide call Jun 5

• highBorderlandsBL4 Mad Ellie SP1 leaky bucket: D30 9.8% under 14% gate

  ActionFlagging for Davide. Recommend Phase 2 $180K surge hold. Hand-off plan to Heaven: pause brief, re-measure D30 on Patch 1.2 cohort (target Jun 12), unlock spend if gate clears in time for the Whispering Glacier window. Drafted Slack pre-warning to #borderlands-sp1.

• highTiny Tina's WonderlandsWonderlands DLC delayed 5 weeks: 65K wishlisters on standalone page

  ActionCoordinating draft re-announce post with Marcus (Community Lead) for Davide sign-off EOD Friday. 1hr ack window once new date confirmed publicly. Heaven re-timing paid surge to July window: held until Davide signs.

• mediumSid Meier's CivilizationTest of Time NA creator follow-up at risk: Brand creative slipped 48h

  ActionChasing Brand for EOD handoff. If it slips again: escalation drafted to Davide with two paths. (1) wait for final Brand cut, (2) ship Open World v2 from Tuesday as backup. Asking for the call by tomorrow AM if needed.

• mediumMafia: The Old CountryMafia: TOC Q2 sustain: paid creative fatigue, ROAS down 22% WoW

  ActionTracking for Davide GO/NO-GO Jun 1 on next $120K tranche. Brand reviews refresh concepts Thursday; will package recommendation for your call by Friday. No action needed this week.

• lowBorderlandsNarrative drift: BL3 endgame coverage still ranking ahead of BL4 Mad Ellie SP1 pages

  ActionDrafted brief for #2k-na-integrated proposing 4-week content seeding push + internal SEO link decoupling. Looping Comms in for ownership. Flagging for your awareness: no decision needed.

Yesterday at a glance

Yesterday (Mon May 25): 6 tickets closed on time. One slipped: Brand Creative hero cut for Civ VII paid social (now 48h late, see today's priorities).

What we're tracking this week

• ·BL4 Mad Ellie SP1 Phase 2 paid surge (Whispering Glacier endgame content beat window): Davide GO/NO-GO Jun 5. D30 9.8% vs 14% gate is the blocker.
• ·Wonderlands DLC re-announce comms: Davide sign-off owed EOD Fri May 29. Marcus drafting, 65K wishlisters on standalone page.
• ·Mafia: TOC creative refresh: Heaven concepts in Brand QA, Davide GO/NO-GO Jun 1 on next $120K tranche.
• ·Civ VII Test of Time free-update tail (D7 today; shipped May 19): reviews 87% trending up, peak CCU 102K, Time-Tested Civs multiplayer premiere Thu May 28 (PotatoMcWhiskey + ursagaming + Boesthius + Quill18), Triumphs system deep-dive premieres Sat May 30.